You might think that My Name is E, a Dutch startup, is just an service related to the exchange of social business cards like the that of competitors Poken and Mingle360. While this is true, it is only half of the story. Today it is basically an online platform that allows people to share business cards, though in their development roadmap they have much higher objectives.
The philosophy of the team behind My Name is E (where E is a flexible name that stands for “electronic”, “emotional”, “everyone” or whatever other meaning the user will give it) is that of empowering the “choice of the user” through the concept of touch. Touching objects or people through a physical device that can be your mobile phone, the E-connector or in the future other gadgets, will create a digital exchange through a physical action (they call it “online information in the physical world”).
I have recently visited Renato at E‘s headquarters in Amsterdam. Listen to him explaining present and future features of My Name is E:
My Name is E has a huge potential in conferences and events: think of those conferences from which you come back packed in business cards and brochures that rapidly end in your trash bin. Apart from the ecological point of view (tons of paper copies produced but very few of them are effectively transmitting the message they were created for), we are overwhelmed by information and classifying it or being able to search through it is becoming a real challenge. Imagine RFID tags and QR codes applied in conference booths, posters, cards, etc and that you are able to choose with which of them you want to interact by just passing your “reader” over it. The reader can be the E connector, or your mobile. The connector, an extra piece of hardware that you will reluctantly carry in your pocket, is a transitional technology until our mobiles will be online by default (in most Western countries only a minority of mobile phones are constantly connected to the internet as it is still rather expensive for most users) and/or will have NFC RFID technology incorporated (it should happen in the next 5 years, in Japan is already a reality for many devices).
It is all about the experience rather than what object people use to exchange information. According to Renato Valdez Olmos, Chief Technology and Product Officer of My Name is E, this year is about connecting people (e.i. exchanging business cards) and the next one will be about connecting people with the environment (e.i. connecting people with objects) and the interactions derived from those experiences.