Getting Ready for SXSW – A Frustrating Process

March 11, 2010

in Events

SXSWI‘m leaving for the airport, destination Austin (Texas) for South By Southwest (SXSW). Probably one of the biggest festivals on technology (mostly web based), film and music, SXSW has been running since 1987.

This will be my first time attending and if there is something I can already report on is that the preparation process (decide what to see, who to meet, where to hang out) is rather hectic and frustrating. Hundreds of events take place during March 12 to 21 -some official and some not- and discovering what’s going on there is not an easy task.

The organizers of SXSW do provide a lot of information themselves through the website and a couple of iPhone apps that should make your scheduling process easier. Just going through the content takes a lot of time and you’re always feeling you’re missing someone. On top of that, there are hundred other non-official tutorials on what to do, where to go, how to be sure not to miss the important stuff. SXSW shouldn’t be so much about finding famous names but discovering new ones, which makes the job a bit more difficult.

Some resources I’m using to organize my attendance:

And hopefully some not well deserved rants (but I can see how some of it will be real):

Are you attending SXSW interactive? I’ll be there from the March 12 to 17, let’s meet!

I’ll be reporting from this pages and twitter so stay tuned!

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