Mobile ticketing systems have been around for some years but yet were too complicated for attendees and often required a big investment by the event organizer. Both constraints kept them doing things the good ol’ way but as advanced mobile devices (smartphones, tablets, etc) become ubiquitous, the possibility of eliminating paper tickets move closer to reality. We have become so dependent on our mobile phones that most people might forget their wallet, their [paper] ticket or the keys but not so their phone.
Mobile ticketing may offer myriad benefits for both event managers and consumers, but most options still require specialized scanning hardware to read the ticket from the user’s device. Not so Twicketer, a new service that delivers event tickets that can be verified and validated right on the smartphone.
Now in beta, Wisconsin-based Twicketer is powered by technology from its Danish parent company, ScreenTicket, that uses a patent-pending system called On Device Verification. How it works: Event managers can send out links with a shortened URL to their events through social media including Twitter, Facebook and MySpace. From there, attendees can buy their mobile tickets online by simply following the included link. Once it’s time for the event, the mobile ticket can be scanned and verified onsite without any scanning hardware. Twicketer charges a service fee of USD 0.99 for every ticket sold; it can also be used to distribute mobile coupons and vouchers. [Via Springwise]