SXSW Panel Proposal – The Future of Conferences: Designing Experiences

August 16, 2010

in News

I want you

Your vote can take me to SXSW '11

Your vote can take me to SXSW! South by Southwest, the festival dedicated to music, film and interactive technology, gives the opportunity to members of the community to propose panel sessions that will be then exposed to a ponderated voting round by the staff (30% weight on the final decision), the board (40%) and the members themselves (30%).

After my positive experience running the workshop on “The Future of Conferences” at the Lift Conference in Geneva, I decided to up the ante and propose a full session on the new paradigm of conferences which are still governed by solutions to problems from the past.

Visit and vote my proposal here:

Description of the panel proposal:

Until recently, organizing a good event consisted in getting a room, a bunch of speakers and an audience. The scarcity of access to quality or updated content was enough a motivator to make people meet. Now, thanks to the Internet we are meeting (physically) more than ever, but our main drive has changed. The focus has moved to offering a remarkable experience. While content is still important, your event or conference has to also be useful, relevant and/or entertaining.

Event organizers have to bring new abilities to the room and concentrate in the crossroads of interaction design, psychology, technology and customer service. Do you still need a big screen? Do you need to have all the attendees or event the speakers in the same room to generate positive interaction? How important is it to have a functional venue, and iPhone app or offer basic commodities like Internet access, a cheap bag full of meaningless (for the attendee) SWAG or free coffee?

Together we’ll explore some of the challenges and possible solutions to organizing this new breed of events that embrace modern technology and create a new kind of experience.

My presentation aims to answer the following questions:

  1. What has changed in the world of live events?
  2. How can interaction and experience design be applied to live events?
  3. Is content still the supreme driver in live events?
  4. Which constrains from live events have changed and how should we address them?
  5. How to apply technology (Internet, mobile, RFID, etc), social networking and other advancements to events?

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