The App focuses on just one thing and that is watching talks, but does offer plenty of resources to search and discover new ones. Apart from the “featured” talks, you can search by themes, tags and through the “Inspire Me” button than will allow you to choose between TED’s own keywords (courageous, funny, persuasive, ingenious, jaw-dropping, beautiful, fascinating, informative, inspiring) and how much available time you have.
“The iPad presents a thrilling new platform for delivering a TED experience,” said June Cohen, Executive Producer of TED Media. “We rethought the user experience to take advantage of the portability, the touchscreen and the focused media time people have when they travel or settle in for an evening. We think TED fans will particularly love the “Inspire me” button, which creates a custom playlist to fill the exact amount of time they have free.” Via the TED Blog
A feature that I suspect will be very popular amongst commuters and travelers alike is the “Saved Talks” which downloads to your iPad your own selection of talks for offline viewing.
The iPad App is presented by Rolex, creating a new sponsor revenue item.
Content can be enjoyed both in vertical and horizontal format.
Interview with Matt Drance, developer of the app
A version of this app optimized for iPhone/iPod will be released in the first quarter of 2011.