The Social Fragmentation of SXSW [via All Things Digital / @lizgannes]

March 13, 2011

in Uncategorized

Austin’s annual South By Southwest Interactive conference is bigger and glitzier than ever. Physically and virtually–even though it seems more fragmented this year.

But that’s not to say that it’s not full of lines and crowds as usual at SXSW.

Organizers of event, which started Friday and runs through Tuesday, said they expect a 30 to 40 percent increase in attendance from 2010′s 14,000 attendees.

SXSW has in recent years acquired a reputation as an ideal environment for launching social technology products, because it’s such a concentrated hotbed of socializing by people with smartphones.

But, honestly, it’s such a concentrated hotbed of socializing, these apps seem barely necessary.

Just walk around the streets and you’ll find relevant people and friends. In fact, schedule planning and friend finding are so fragmented across all these different apps, they’re almost superfluous.

Read full article at All Things Digital

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