Almost one year ago Slideshare was announcing the development of iPad and Iphone apps and just today it sort of backtracked on that decision by announcing that the whole website has been ported away from Flash and to HTML5, so that it will be usable from desktops and ANY mobile device alike (iOS, Android, BlackBerry, etc). The website is active now and all the backlog of presentations already available on SlideShare should have been automatically updated to be compatible with HTML5 by the end of the year.
The reason? Easy, they realized that producing apps for all available platforms is a no go, especially if you have limited engineering resources (and who hasn’t?). This decision comes hand in hand with a general view in tech circles that proprietary Apps will not be the future of mobile (although it will still have a healthy life for a few more years). For a well argumented essay on why companies should/will move out of Apps and into mobile sites you can read this article by frog‘s Creative Director Scott Jenson: Mobile Apps Must Die
The Conference Basics Tribune is a free newsletter specifically made for event organizers -> It includes a selection of articles, tips, recommended mobile apps, books and featured event organizers. Want to see how the newsletter looks like? Here’s an example. Sing-up for the newsletter.