“…but the only thing you can’t do is ignore them…” Steve Jobs Narrates The Crazy Ones

October 6, 2011

in Uncategorized

I can’t add much to what’s been said in the last hours about Steve Job’s passing (like Steven Levy’s article on Wired or Walt Mossberg’s “The Steve Jobs I Knew“). I’ll limit myself to sharing this video that originated the “Think Different” campaign which has the peculiarity of being masterfully narrated by Jobs himself (the aired version was narrated by Richard Dreyfuss).

Full transcript

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.

The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.

About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.

While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

R.I.P. Steve Jobs (1955-2011)

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