How to

Listening to and meeting interesting speakers is still one of the 3 main reasons to attend an event (the other two being networking and the overall experience). Also, big names are one of the most important marketing levers organizers have to sell more tickets (though word-of-mouth amplified by social media is becoming more relevant). With […]

{ 12 comments }

Creating “interactive experiences” is essential for live events, be them face-to-face (f2f), virtual) or hybrid (a mix of f2f and virtual). Interactive experiences are one of the reasons that justifies being present,  a way to connect attendees with each other, with the content and with the speakers. Creating interactive experiences is also an over-hyped expression […]

{ 5 comments }

Search Engine Optimization (SEO) is a rather abused concept and often it means using tricks and not real value to make your content more findable on search engines, but there are a few things that are smart to increase discoverability (the possibility of your event being found). The main search engines, including Bing, Google, Yahoo!, have […]

{ 0 comments }

This is the first guest-post by Ana Silva, specialist in Enterprise 2.0 and social media, and scholarly on serendipitous matter (more on Ana at the end of the article). Serendipity, the art of looking for something and ending up finding something else, at times more valuable than the thing you were looking for in the […]

{ 1 comment }

The concepts for running a Lean Startup described by Eric Ries (twitter, blog) in his recently published book (The Lean Startup, Amazon) can also be applied to make a conference better by turning “ideas into products, measure how customers respond and learn whether to pivot or persevere [in your actions].” Lean Startup principles can help you innovate an […]

{ 0 comments }

South by Southwest Interactive (web, twitter) is probably the hottest event for people into digital business, Internet startups and what’s going to be the next killer app/online-service, etc. It features more than one thousand speakers over 5 days. The producers have managed to fill up such a busy agenda with quality content through a crowd-sourced […]

{ 0 comments }

Last Thursday I met Ze Frank (web, twitter),  who a few days later would hold the closing keynote speech at the design & creativity conference MAD in Spain. I had previously seen Ze talk at TED Global 2010 in Oxford and had found his presentation both entertaining and professionally interesting as he deals with creating online  experiences […]

{ 0 comments }

Today Storify has opened to the public it’s service for creating stories by aggregating content published on social media like Facebook, Twitter, Youtube, Flickr and others. It could prove a perfect tool for the daunting task of summarizing of curating the best tweets, photos, videos and articles produced by the audience (and organizers) of your conference. […]

{ 1 comment }

Follows a quite straightforward way to make conference badges out of Moo.com postcards. This product could be also added to Moo.com’s lineup to open a latent market. Moo.com postcards are A6 in size and as you can see in the photo below, it matches the size of several standard conference badges. The idea is to […]

{ 0 comments }

The world of advertising is rapidly being transformed by new ways of engaging with consumers through novel storytelling over different platforms (on and off-line). I firmly believe that conferences should follow a similar trend in order to upgrade their experiences. To learn more about how to do this I met Dan Hon (blog, Twitter, Linkedin), […]

{ 0 comments }