Ideas

This is a guest post by Gabriel Shalom, founder of the KS12 Creative Studio. Over the last couple of years, Gabriel and his team have been developing a new concept for creating storytelling videos for conferences and following their recent participation at the Portland Incubator Experiment (PIE) I invited him to present it on Conference […]

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Pinterest is the new kid on the block of Social Networking and many event organizers have been pondering how to use it to “pimp” their events. One practical application would be to follow the example of creative mastermind Marcel Kampman (creative director of PICNIC Festival and organizer of Mastermundo) and use Pinterest to aggregate and […]

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One of the toughest things when launching a new event is having enough money to kickstart the process, book a venue and the first speakers before any money has been made through ticket sales or sponsorships. You don’t only need to have the money in the bank but also risk it all for a product […]

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This is the first guest-post by Ana Silva, specialist in Enterprise 2.0 and social media, and scholarly on serendipitous matter (more on Ana at the end of the article). Serendipity, the art of looking for something and ending up finding something else, at times more valuable than the thing you were looking for in the […]

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An event produces a lot of ephemeral tidbits of valuable content that resonates in real time but then fades (e.g.: tweeted quotes the speaker currently on stage). How can you highlight that content not only to the attendees but also to their connections on social media and a broader audience that might not be aware of your […]

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How does innovation firm frog (web, twitter) create a more cohesive team between new hires and the old boys and prevent fellow frogs (they call themselves like that and their offices are known as “ponds”) having to introduce each other during client meetings? Solution: they organize internal Speed-Dating sessions!

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If you haven’t yet, watch the following genius campaign that British retailer TESCO implemented in the South-Korean subway. Their local branch called Homeplus had the goal of becoming the n.1 grocery without increasing the number of stores. It was a win-win proposition because TESCO increased its business by offering a service that people waiting at […]

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A stunning and well executed example of 3D projection used as the opening act for Adobe’s MAX conference (I previously wrote about 3D projections here). [via @SmashingMag and @MarcelloMerlo]

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Recently Joi Ito, the neo-director of the MIT Media Lab published a blogpost entitled Media Lab “Members” instead of “Sponsors” in which he defines that switch as one of the most important things he’s working on at his new job. There is a subtle but crucial difference between the two subjects and it goes way […]

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Yesterday I visited the recently opened first fast-food joint from The Melt, founded by Flip camera creator Jonathan Kaplan (more on The Melt’s launch here and here). So what has a grilled cheese sandwich restaurant got to do with conferences? Quite a lot actually, at least this particular one. Kaplan has created an interesting way […]

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