This is the first guest-post by Ana Silva, specialist in Enterprise 2.0 and social media, and scholarly on serendipitous matter (more on Ana at the end of the article).
Serendipity, the art of looking for something and ending up finding something else, at times more valuable than the thing you were looking for in the …
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An event produces a lot of ephemeral tidbits of valuable content that resonates in real time but then fades (e.g.: tweeted quotes the speaker currently on stage). How can you highlight that content not only to the attendees but also to their connections on social media and a broader audience that might not be aware of …
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How does innovation firm frog (web, twitter) create a more cohesive team between new hires and the old boys and prevent fellow frogs (they call themselves like that and their offices are known as “ponds”) having to introduce each other during client meetings? Solution: they organize internal Speed-Dating sessions!
frog has been growing quite some during the last year …
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If you haven’t yet, watch the following genius campaign that British retailer TESCO implemented in the South-Korean subway. Their local branch called Homeplus had the goal of becoming the n.1 grocery without increasing the number of stores. It was a win-win proposition because TESCO increased its business by offering a service that people waiting …
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A stunning and well executed example of 3D projection used as the opening act for Adobe’s MAX conference (I previously wrote about 3D projections here).
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Recently Joi Ito, the neo-director of the MIT Media Lab published a blogpost entitled Media Lab “Members” instead of “Sponsors” in which he defines that switch as one of the most important things he’s working on at his new job.
There is a subtle but crucial difference between the two subjects and it goes way …
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Yesterday I visited the recently opened first fast-food joint from The Melt, founded by Flip camera creator Jonathan Kaplan (more on The Melt’s launch here and here). So what has a grilled cheese sandwich restaurant got to do with conferences?
Quite a lot actually, at least this particular one. Kaplan has created an interesting way …
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A lovely idea to reward the attendees of your event and share some love with those that didn’t. PopTech (web, twitter) has released the first volume of a mixtape collecting a series of live performances that took place during the last few editions. It includes top artists like Rodrigo y Gabriela, Imogen Heap and John …
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Now positive tweets about your conference (or product, service, etc) are a good thing to create buzz, but how do you “stimulate” those tweets in an original, fun and non too pushy way?
Spanish online bank Uno-e found an original way to do it during the internet conference Internet es tuyo (translate: “internet is yours”), …
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A speaker is suddenly interrupted by a man who refuses to turn off his cell phone… and so starts a surprise musical performance at the 2011 edition of the GEL Conference.
For more details visit Improv Everywhere.
Thanks to Ricardo Sousa for the tip.
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The Conference Basics Tribune is a free newsletter specifically made for event organizers -> It includes a selection of articles, tips, recommended mobile apps, books and featured event organizers. Want to see how the newsletter looks like? Here are a few examples.
