Listening to and meeting interesting speakers is still one of the 3 main reasons to attend an event (the other two being networking and the overall experience). Also, big names are one of the most important marketing levers organizers have to sell more tickets (though word-of-mouth amplified by social media is becoming more relevant). With […]


A good speech depends on several factors, for sure it’s not enough to invite/hire a good speaker. While she might have good public speaking skills, willingness to engage with the attendees or the [good] habit of practicing her presentation over and over again, some of the variables necessary for success are external to her. It […]