This is a guest post by Gabriel Shalom, founder of the KS12 Creative Studio. Over the last couple of years, Gabriel and his team have been developing a new concept for creating storytelling videos for conferences and following their recent participation at the Portland Incubator Experiment (PIE) I invited him to present it on Conference Basics.
See you at the finish line: capture the essence of your next event in a timely and authentic manner with a Video Sprint
Have you ever hired a video crew to make you one of these?
- Image Film – usually 3-5 minutes long, up-beat music, images of people smiling and laughing, eating and drinking, short snippets of keynote speakers making short funny remarks.
- Keynote Archive – an archive of each conference speaker’s presentation. These can vary greatly in quality, from a single camera tripod shot from far enough back in the audience to see the presenter’s slides, to a two-camera edit with closeups and full frame slide inserts.
Usually these videos receive a lukewarm reception online. With views often in the hundreds at best, the question of whether to produce this sort of content deserves to be asked.
“With these kinds of videos there is evidence that an event happened, that people attended, but there is just no story”
Introducing the Video Sprint
In the past two years, we’ve pioneered a storytelling process for producing event-based web videos which we call a Video Sprint. Our most successful Video Sprints have resulted upwards of 50 times the views of traditional event videos. This creates new opportunities for revenue and sponsorship, while also expanding the core audience for next year’s event. As an added bonus, sometimes these videos have gone on to have lives of their own as featured content in festivals, blogs and speaker tours.
So what’s the secret?
There are four core principles that make our process different:
- A Video Sprint focuses on the big ideas. We collaborate with the community around an event, combining deep insights from the stage with the larger themes related to the event.
- A Video Sprint is format-agnostic. We use social media as not only a distribution channel or method for engagement but also as an arena for collaborative production with the backchannel and hallway track.
- A Video Sprint sees an event as the peak of a cycle of attention. An event’s attention cycle begins weeks beforehand and continues afterwards.
- A Video Sprint has a clear finish line. We release our videos on a specific premiere date, within 24 hours after the event, or even at the event itself.
The Future of Money – http://ks12.net/portfolio/the-future-of-money/
What are young adults thinking about money and value? How can we create new systems of wealth generation and abundance? What does the future hold for banks and other financial institutions in the wake of massive peer to peer exchange? “The Future of Money” begins a conversation on these topics and invites your participation (twitter hashtag #FutureOfMoney) This video was created as part of a keynote presentation at the SIBOS Conference in Amsterdam, 25 October 2010. The interviews were conducted with participants in America, England, Sweden, Mexico, Germany and Thailand via video Skype calls from Berlin, Germany.
The Future of Art – http://ks12.net/portfolio/the-future-of-art/
What are the defining aesthetics of art in the networked era? How is mass collaboration changing notions of ownership in art? How does micropatronage change the way artists produce and distribute artwork? The Future of Art begins a conversation on these topics and invites your participation. This video was shot, edited and screened at the Transmediale festival 2011 in Berlin, Germany.
About the Author
Gabriel Shalom is the creative director of KS12, a creative studio for experimental storytelling. KS12 has worked with various brands, agencies, cultural organizations and events, including MINI, Meiré und Meiré, British Council Berlin, Transmediale. KS12 conducts video sprints at amazing events all over the world. KS12 is also available for workshops to help train your company or organization in experimental storytelling techniques. Based in Berlin, KS12 is a graduate of the Portland Incubator Experiment at Wieden + Kennedy. To follow along with KS12’s current Video Sprint about the Portland startup scene, see http://www.earlystage.videosprint.net