Event Technology Doesn’t Work! (And it’s the organiser’s fault)

Last week I talked at the TechFest conference in London on behavior design applied to events and in particular to the technology used at events. TechFest is an event where different innovative event technology providers present their products/services and a series of speakers discuss the most important tech trends applicable to the event industry.

The argument of my keynote is that most of the times event organizsers hope to be “saved” or make their event cooler by just plugging some sort of tech right out of the box. But more often than not this ends up in a miserably failure because technology is a driver, not a goal in itself.

Organizers have to embed the technology into the complete event experience (be it before, during or after the event) and totally commit to it in a way that it helps the participants do what they already want to do, and the way to do this is to design (and implement) behaviors that allow this to happen.

Below you will find the edited version of the slides I used during my presentation, where I share my thoughts on the topic, explain the basics of the Fogg Behavior Model created by BJ Fogg that can be used to design behaviors and some examples of successful event experiences where some sort of technology was used.