Paying for Conference Buzz (or Ice-Cream) with a Tweet

Now positive tweets about your conference (or product, service, etc) are a good thing to create buzz, but how do you “stimulate” those tweets in an original, fun and non too pushy way?

Spanish online bank Uno-e found an original way to do it during the internet conference Internet es tuyo (translate: “internet is yours”), that took place last May in Madrid. Uno-e decided to offer free Ice-Cream with the formula “one tweet, one scoop” to those who tweeted the following (see photo and below for translation):

Attendees paying for their scoops of ice-cream with tweets (one tweet, one scoop)

 

@unoe_dice #porfa1heladode [name of the Icre-Cream taste] en #internetestuyo

it translates as

@unoe_says #please1icecreamof [name of the Ice-Cream taste] at #nameoftheconference

 

As a result, people gave visibility to Uno-e’s twitter account (@unoe_dice) and to the event’s hashtag (#internetestuyo). In fact, I discovered about this initiative way before I reached the conference, as I was tracking the conference hashtag and saw all these funny ice-cream requests.

Pay with a Tweet

Paywithatweet.com is an online service that allows you to just do that: Your users can decide if they want to pay with a tweet on Twitter or with a post on their Facebook wall to tell all their friends about you, your product and your brand.

 

 

A few ideas you could use it to promote your conference:

Before

  • Offer a promocode that can obtained by paying for it with a tweet, something like “I just got a promocode for the such-and-such conference [url]” or “A great in-depth analysis of top digital trends by @name-of-speaker speaking at the upcoming #name-of-conference. Download it for free: [url]”

During

  • You could give out physical or digital goodies as rewards to attendees present at the event (or followers that fulfill a certain criteria) by asking them to pay with a tweet or a post on Facebook.

After

  • You could use it to give access to the video footage of the event, a special report or other goodies.

[news] Twitter Preparing New Events Feature

Image by Csaba Nagy

It seems that Twitter will be soon giving event organizers and attendees an improved tool to follow and share in real time what’s happening at a conference in a much less invasive than live-streaming or proper live-blogging.

“Twitter will get to a billion members,” Twitter co-founder and recently displaced CEO Evan Williams told the crowd at a San FranciscoINFORUM event yesterday. […] To get there – or at least to aid in getting there – Twitter is planning a new feature called “Events.” Unlike Trends – which track currently popular words, phrases or hashtags (a keyword preceded by the pound sign) – events would track a number of keywords that auto-associate themselves with the event.

“Twitter electrifies events,” Stone explained, describing the need for the feature. “You’re connected to it, in this matrix. You want to be connected to it, if you’re there.”

He also talked about the flip side of events on Twitter – the negatives of people tweeting from an event and how that impacts other users of the service. “If you’re not there, you don’t want to hear about it,” he said.

If your Twitter stream has all of a sudden been bombarded with tweets from an event, then you know the frustration of dealing with live tweeting. If the event doesn’t interest you, the tweets are just noise. The ability to quickly filter out those tweets from your stream would be a feature many Twitter users would rejoice over.

With these ideas in mind – that events are both incredibly popular for those attending and annoyance for those who aren’t there (or aren’t interested) – Twitter is beginning work on the new Events feature.

Via Read Write Web

[event] #140conf in London – November 17th 2009

140 Characters Conference
140 Characters Conference

On November 17th 2009 the 140 Characters Conference (@140conf) will arrive to London, after two successful editions in New York and Las Vegas. Organized by Jeff Pulver, this series of events was originally born to discuss the “real-time web” and “the effects of twitter on: Celebrity, The Media, Advertising and (maybe) Politics” but in a short time evolved to “look at twitter as a platform and as a language we speak. Over time it will neither be the only platform nor the only language. #140conf is not an event about  microblogging or the place where people share twitter “tips and techniques” but rather where we explore the effects of the real-time Internet on Business“.

The event gathers a very interesting group of people from different walks of life that are active on Twitter (see the list for London here) and promises to explore different industries, from big corporations (like Kodak with Jeffrey Hayzlett or Unilever with Babs Rangaiah) to sports, music, art and media.

140 Characters Conference represents itself as a great opportunity to gain further knowledge on a way of communication that is expanding at light speed, contaminating many disciplines (not only journalism) and in many cases changing how we learn about what’s happening around the world. Two clear cases of this change in paradigm are the recent  “war 2.0” between Israel and Palestine and the elections in Iran.

As an example of the non conventional but powerful uses of the twitter platform, Pulver describes one of the various experiences of the event in Las Vegas:

One thing we all resonated with as homeless tweeter Ann Marie and Mark Hovarth who works with the homeless made us realize on twitter you are not alone. Your voice matters. In 2009 it is possible for people to use it as a platform to stand up and change the world. People have a platform to be heard. (read the full article)

I will be in London for this event so write me an email if you’ll be there too and we can meet for coffee or beer!

Tools for Live Online Coverage of your Conference

Attendees blogging during an event
Attendees blogging during an event

There are plenty of online tools to make the live coverage of your conference over the internet. In this article I have summarized the most useful, powerful and easier to use ones.

The global availability of broadband and a bunch of web 2.0 services have made the live transmission of an event a low cost (if not free) and rather easy activity. In particular the power balance has changed: in the past, only the organizer could broadcast what was going on during the conference but nowadays almost anyone with a mobile phone or laptop+internet connection can do so.

The best way to proceed is for the organizer to produce its own flux of information plus encouraging the attendees to do the same on their own, providing them with free wi-fi internet access. The only risk is that if you produce a poor event, the world will know it immediately from the activity produced by your attendees… anyway you cannot hide, so the best thing is to give free access and try to do your best to organize a remarkable event.

Define your tag

Independently of which tools you or your audience will be using, it is very important that you define the official tag (also known as hashtag) of the event and that you communicate it to everyone, prior, during and after the conference. This will allow you to easily track the conversations that talk about you.

A tag is a short keyword that should represent the name of your conference. I also advice you to include in the tag the year the event is taking place in. Try to keep the tag as short  as possible (but still representative) to save characters in services like Twitter, that only allows a limited number of characters (140) for each message.

Example: if your event is called “Green Business 2009” your tag could be something like “greenbiz09”, often represented as #greenbiz09, or “gbiz09”. The “#” tells programs like Twitter that this is your tag and makes it easier to track the conversation through a search engine.

Micro-blogging

Micro-blogging services are amongst the most popular ones today. The content consists of several short messages that describe what is going on at the conference, usually in real time.

Continue reading “Tools for Live Online Coverage of your Conference”