This is a guest post by Gabriel Shalom, founder of the KS12 Creative Studio. Over the last couple of years, Gabriel and his team have been developing a new concept for creating storytelling videos for conferences and following their recent participation at the Portland Incubator Experiment (PIE) I invited him to present it on Conference Basics.
Lovely video shot at Burning Man 2011 based on famous writer of children books Dr. Seuss‘s final book before his death. Oh, the Places You’ll Go! deals with life and its challenges, ups and downs and how to get over them. The video-story acts also as a presentation of at least one of the sides of Burning Man, e.i. a place to share stories, experiences and find inspiration.
I have such a backlog of content and interviews so I decided to increase my to-do list by curating a new weekly section: Friday Speaker – AKA interesting presentations from events around the world.
Follows a short extract of a talk he gave as part of the Standford Technology Ventures Program in which he deals with the benefits of having clear constraints in your projects and embracing them to under-do your competition and come out with innovative solutions. In his own words, “we love all the things that come from doing less”.
If you liked this video, I suggest you also what this one in which David argues that “planning is guessing” and why companies should do less planning and start doing the things that matter.
Laurent Haug (blog, twitter), French entrepreneur and founder of the LIFT Conference (Switzerland, France, Korea), thinks there are three main directions that are influencing the Future of Conferences: conferences need to be more porous, come back to the moment and decentralize. These phenomenon move in separate directions or axis and pose extremely relevant challenges to the current event world.
Conferences need to be more porous
(starts at minute 2:20)
Lift takes place in Geneva, Marseille and Korea (Jeju) and there is no way that you should be penalized because you cannot follow us in one of the countries. It’s not that because you cannot afford to go to Korea that you should be cut from this conference … So now we are working on how we can, in a smart way, embed people from the outside inside a conference […] where you are doesn’t really matter. […] How do you handle that from a business perspective? How do they pay (or should they pay or not)?
Come back to the moment
(starts at minute 3:40)
There is a need to make the moment more unique, to make it more special and catch people’s attention because now everybody has their phones, and emails, etc. We need to go more to being like a theater, towards something that cannot really be captured with technologies (e.g. video registering a conference)… and if you’re not here, you really miss something!
(starts at minute 4:40)
Many conferences are growing into different areas (TEDx, Lift@Home, PICNIC Salon) […] Instead of considering yourself a conference you consider yourself a community. And the conference is actually a community that happens to meet together two, three days a year at a specific location. […] How do you allow your community to meet without you? How do you allow your community to extend itself and reach new people through the people that are already members? How do you control what’s happening outside and how much do you want to control it? […] It’s like a Tupperware development of conferences where your conference is actually a recipe, it’s a set of values, it’s some processes, it’s a way to approach things, it’s a community. How do you allow that to have it’s own existence and develop itself? As a conference organizer you cannot grow your model eternally. Lift works because we have 1,000 people but it would not work with 10,000 people. So how do you grow and how do you sustain with all of these constraints? I think one of the ways is to decentralize, lose control and let your community flow with your ideas and carry these ideas and values further.
I asked the famous online entrepreneur Robin Good from Master New Media his opinion on what is going to be the future of conferences.
In this first part he describes how a conference is going to be “extended”:
Starting way before the physical event (if there is one) and lasting a long time after the event is over. Successful events will leverage communication, collaboration, social media and networking not in a top down management style (by the organizers) but through crowdsourcing, engaging with participants before, during and after, combining remote and physical interaction.
The conversation and community build up should be made by everyone, not only by those on stage. The future is for those who want to study, research, experiment and develop this idea of extending the conference and organizers will have to create a dedicate team to build these experiences.
What do you think the future of conferences is going to be?
Send me an email to gian :at: conferencebasics :dot: com with your ideas or upload a video to share with the ConferenceBasics community. I’m looking forward to it!